Starbucks Marketing Plan Essay Example | Topics and Well Written Essays - 250 words

Starbucks Marketing Plan - Essay Example Question 2 The main components of Starbucks marketing mix include segmentation, targeting and positioning. Using these three, strategic decisions will be made that will target the much needed potential and current customers. These strategies should be able to provide both product and customer service that will be unique from competitors (Lamb, Charles, Joseph and Carl, 267). Question 3 Factors include; Strategic marketing plan, suitable positioning of the business environment, variety and professionally exceptional service (Lamb, Charles, Joseph and Carl, 268). Question 4 The main factors are competition, unstable and changing economy, which materially influences pricing; a hugely significant factor (Lamb, Charles, Joseph and Carl, 268). Question 5 Benefits include customer satisfaction, which leads to royalty. It is more environmental friendly, and in terms of the economic returns, profits are more than losses. Some of the costs incurred include manufacturing, packing, branding and delivery (Lamb, Charles, Joseph and Carl, 269). Question 6 In business, successful selling and buying in order to attain the required profits does not necessarily mean that an industry should have more branches. Starbucks decision to close some of the stores and open up few ones is a decision that will bring about more concentration. The fewer the branches, the more the controlling power and thus the more the profits. With this, managing is much more comfortable (Lamb, Charles, Joseph and Carl, 270).